Green Marketing - 764 Words

Green marketing can be defined as promotional strategy designed to promote product or services based on environmental factors or awareness. Green marketing is different from the â€Å"marketing.† Organisation involved in green marketing take decisions relating to the systems, policies and processes of the organisation`s products (Brueckner 2010). In simple words, green marketing promote sustainable consumption. It emphases consumer needs with an effort to improve the environmental attributes of products or services. Further than, products and services, green marketing also emphases on the companies` performance on environmental management. It also takes into consideration the management systems prevailing production and service facility and use†¦show more content†¦When the car was introduced in the market, the marketers linked the car`s advertisement to environmentally conscious celebrities and causes. Some drivers have bought the car just because it is â€Å"Conspi cuous Conservation† (Greenmarketing 2013). Consumers are inspired to buy from organisations that are environmental friendly in the production and when these companies display the green logo on their product. For green marketing to be successful there are some steps which companies have to take into consideration. The 4Ps, that is the green marketing mix should be taken into consideration They are price, place, promotion and product. The green products must cater the needs of the consumer and at the same time offer social or environmental welfares. The price of the product should not be too expensive, whereby, the consumers cannot afford it. Green marketing is a tool for promoting the environment for the future generation. Additionally, with the growing concern of ecological protection many consumers want to identify themselves with organisations that have green compliances. There is also a development for new market which is green market. Nevertheless, there are some barriers for green marketing and they, green marketers have to â€Å"face in markets and societies dominated by conventional growth- oriented mind sets† ( (Brueckner 2010). Reference list:Show MoreRelatedGreen Marketing898 Words   |  4 PagesThere are seven key green marketing principles that will help green companies sustain. Why are green marketing principles so important? There are several reasons. One of them being that businesses can avoid accusations of greenwashing which is a term meaning to promote a companys products deceptively. Another reason is that ethically it is the right thing to do. Businesses should be promoting green and protecting and preserving the environments resources because we all use them. Finally, companiesRead MoreGreen Marketing3851 Words   |  16 PagesINTRODUCTION 2 2.0 OBJECTIVE OF GREEN MARKETING 3 3.0 LITERATURE REVIEW 3 3.1 Introduction 3 3.2 Green Marketing legislation 4 3.3 Evolution of Green Marketing 5 3.4 Benefits of Green Marketing 6 3.5 Reason Firms Use Green Marketing 7 3.5.1 Opportunities 7 3.5.2 Social responsibility 8 3.5.3 Governmental pressure 9 3.5.4 Competitive Pressure 10 3.5.5 Cost or profit Issues 10 3.6 Problems with green Marketing 11 3.7 Keys to Successful Green Marketing 12 3.7.1 Being genuine 12 3.7Read MoreGreen Marketing5158 Words   |  21 PagesGREEN MARKETING Abstract: This report analyses the integration of environmental issues into the marketing planning by marketers and the strategies adopted by them to market their products and services. This study emphasises that â€Å"Proactive green marketers† adopting a free market system in their values are the most genuine group in implementing green marketing voluntarily and seeking competitive advantage through environmental friendliness. The study further delves in to the green consumer segmentRead MoreMarketing Strategy For Green Marketing915 Words   |  4 Pages Marketing is not only about advertising, but it also covers the firm objectives and goal since the beginning before the product launched until the product is delivered to the customers. In addition, social marketing has become an essential consideration in a marketing perspective, as consumers are increasingly concerned about the environment, they tend to favor green brands and the environmental practices of the firm. Ther efore, creating green marketing and branding is very significant for the firmRead MoreMarketing: Arizona Green Tea958 Words   |  4 Pagesflashy fonts or colors for packaging, Arizona Green Tea maintains its oriental look, providing a contrast that attracts the eye of the consumer and sells itself. The tea comes in a bottle with a light green opaque film around it. The film is illustrated and the top to the bottle is secured with a paper seal colored with an intricate and geometric design. The two other main ingredients follow the Green Tea wording on the label. The wording Green Tea itself is written in both English and ChineseRead MoreThe Marketing Of Green Marketing Theory Essay1660 Words   |  7 PagesGreen Marketing Theory Since the 1970s, non-mainstream marketing concepts have started challenging traditional mainstream marketing concepts. For example, traditional marketing strategies resulted in over-exploitation, waste of resources and enterprises ignored environment deterioration. Under such strategies, enterprises only concern profit but ignores harms to consumers’ health and destroys the balance of environment. Because of these, the marketing theoretical circle started a serious discussionRead MoreGreen Marketing in China1731 Words   |  7 PagesCurrent Situation and Movement of Green Marketing in China – Analyze its Resources and Performance Li Hai-e School of Management, South-Central University for Nationalities; WuHan 430074, China Abstract: Green marketing is very important in 21 century. From the main strength of implementation, to analyze why our green marketing is backward, thinking the government should be the leading strength. On the base, the paper brings forward the principal measures government should strengthen and how toRead MoreGreen Marketing Examples2497 Words   |  10 PagesGREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example ofRead MoreGreen Marketing, Environmental Marketing And Ecological Marketing1289 Words   |  6 PagesNumerous individuals trust that green marketing alludes exclusively to the advancement or publicizing of items with ecological qualities. Accordingly green promoting consolidates an expansive scope of exercises, including bundling changes, changes to the generation process, item adjustment and in addition changing or altering publicizing. Almost all the governing institutes and regimes around the world have concerned about green marketing activities that they have endeavored to regulate them. ForRead MoreGreen Marketing Essay1966 Words   |  8 PagesGreen Marketing There is a student walking on the street on a chilly and raining night. She feels like to hold a cup of hot coffee in her hands to fight the chilliness. She walks directly toward Starbucks whenever an advertisement comes up to her mind. The advertisement says that the customers who bring their own cups will save ten dollars per cup at Starbucks. After a while, she holds a cup of coffee with satisfaction since she not only saved money but also did something good for the environment

Causes and Effects of Homelessness - 2290 Words

Causes and Effects of Homelessness Tera Penrod Purpose: To help people understand homelessness. Audience: Readers interested in learning about some causes of homelessness and some effects it has. Homelessness is living without a home, be it on the streets or in shelters. There are many causes for people becoming homeless, and the combination of factors that lead to homelessness are different for every individual. Some of the factors that contribute to homelessness for youth, single adults, and families are poverty, domestic violence, substance abuse and mental illness, limited assistance services, and personal choice. The effects are also varied and can pertain to communities, businesses, other people and the homeless†¦show more content†¦Nationally, studies indicate that up to half of homeless women with children have experienced domestic violence, including children who are homeless. With specific shelters available for battered women, more women are fleeing their abusers, thus creating more homeless. Children, too, run away because of being battered and end up homeless. Children often encounter more abuse while on the streets to acquire food, shelter or clot hing. Both, battered women and children are often forced with choosing between being abused or becoming homeless From interviews that I have conducted over the years, there are still homeless people that just choose to become/stay homeless. I interviewed a homeless veteran back in 2009 whose name is Jim, and again in 2011. Jim informed me that he became homeless shortly after the Vietnam War because he chose to. He didn’t have family waiting for him, and had no desire of getting a job after serving his country. After being homeless for more than 15 years, he states that â€Å"it is easier†. He doesn’t have the hardships of paying bills such as rent, utilities, insurance, car fuel, and other bills. He also doesn’t have the responsibilities of caring for dependents, but living only for himself. Because of this advantage, he is able to survive on very little money. Jim says that â€Å"I focus on only the basics of food and hygiene†. With charities providing free food, soupShow MoreRelatedCauses And Effects Of Homelessness Essay1267 Words   |  6 Pages Causes and effects of homelessness in industrialized countries Student Name Institution â€Æ' Introduction Homelessness is the lack of a place to leave or sleep especially during the night. Homeless people do not have proper housing, security and most of them sleep in different places depending on various conditions. Homelessness definition can vary in countries or in various regions in the same country. According to Evans, L., Strathdee in the book â€Å"A roof is not enough†, he explainsRead More Causes and Effects of Homelessness Essay829 Words   |  4 PagesHomelessness is a problem virtually every society suffers from. There are many things that cause people to become homeless, such as unemployment, relationship problems, and being evicted from ones domicile either by a landlord, friend or even a family member. However, with every cause there must be an effect. Some of the effects of one becoming homeless, besides the obvious change of lifestyle, are various health problems which often times may lead to death. Many people find themselves inRead MoreThe Causes and Effects of Homelessness Essay1920 Words   |  8 PagesHomelessness is a major problem facing many cities. Some people are homeless because of unfortunate situations, and others are homeless by choice. Homelessness has been around since 1640. The cost of housing is on the rise and many become homeless because they that are not making enough money to afford the cost of housing. The cost of health care and insurance has risen dramatically over the past years. For families living low or middle incomes that can be devastating. Families or individualsRead MoreMain Causes of Why People Become Homelessness Essay669 Words   |  3 PagesHomelessness Definition Homelessness is the condition and social category of people who having no home or permanent place, because they cannot afford or unable to maintain a regular and safe shelter. Causes There are three main causes why people are homelessness. The first reason is housing. There is increasing evidence that a growing number of homebody in the private rental market are in housing stress. For example, many people pay more than 35 percent of their income on renting house. In additionRead MoreHomeless Population Of New South Wales1444 Words   |  6 PagesOverview â€Å"In a country as prosperous as Australia, no one should have to be homeless.† - The Road Home, 2008 Homelessness is a complex problem and not simply a lack of housing. It has numerous causes that affect different groups differently. In Australia, there are approximately 105000 people experiencing homelessness reported in the 2011 census. This equates to one in every two hundred people. The homeless population of New South Wales accounts for over one quarter of the total in Australia,Read MoreThe Emotional, Social, And Academic Effects Of Homelessness On Children1291 Words   |  6 Pages01/22/2015 The emotional, social, and academic effects of homelessness on children Hardly a day in life goes by without seeing a homeless child trying to survive, especially in developing countries. Unwanted sightings of homeless children happen every day both in developed and underdeveloped countries. The increase in divorce and trend in cohabitation has led to an increasing number of children being homeless. As stated in the â€Å" Homeless Facts Children and Homelessness - Some Facts conducted by the CommitteeRead MoreHomeless in The United States 1309 Words   |  6 PagesHomelessness is a problem that happens in many different countries around the world. Definitions of homelessness are defined in different meanings by different people. However, the Stewart B. McKinney Act defines a homeless person as â€Å" one who lacks a fixed permanent nighttime residence or whose nighttime residence is a temporary shelter, welfare hotel, or any public or private place not designed as sleeping accommodations for human beings† (McNamara 1025). It is impossible to fi nd out exactly theRead MoreWhat Causes Homelessness? The United States Of America884 Words   |  4 PagesWhat causes homelessness? Homelessness is a major problem in the United States of America. Homelessness is a state in which people do not have a place to stay in for a period of time and are always spending their time on the streets. From a teenage eluding a bad environment, to an elderly citizen on a fine tuned income that is not enough to cover a rent or the tax increase, to a child whose parents lost their job out of nowhere and became unemployed are what leads to homelessness (â€Å"Homelessness ResourceRead MoreThe State of Homelessness in the United States Essay586 Words   |  3 PagesHomelessness became a huge problem in everywhere especially in the USA. Most people heard homeless people, and they saw homeless people in the streets, markets, or bridges. Most people never try to understand why there is much homelessness. Most people do not know any facts about them seem the truth of homelessness, the state of homelessness in the United States, and the effect on people from homelessness. Many causes become the answers to homeless people. The most easy understanding of homelessnessRead MoreHomelessness and Mental Illness1095 Words   |  5 Pagesas well. Homelessness and mental illness are linked. These two happenings have similar beginnings. Homelessness is influenced by drug and alcohol disuse, being homeless at a young age, money problems, and trauma symptoms. Mental illness is caused by many of the same things, but it can also happen at birth. The effects that each entity has on a person are comparable. Rehabilitation is a necessary process if a victim of homelessness and or mental illness wants to rejoin society. Homelessness and mental

Alan Greenspan’s misunderstand of the causes of the consequences and causes Free Essays

Today’s policymakers must see past Alan Greenspan’s misunderstand of the causes of the consequences and causes of the extraordinary grown of the U. S. ‘s account deficit. We will write a custom essay sample on Alan Greenspan’s misunderstand of the causes of the consequences and causes or any similar topic only for you Order Now According to Greenspan, high rates of saving abroad led to increased consumption in the U. S. An alternative view to the cause of the growth in the deficit is that increased globilization made trade between richer countries and poor countries possible. Rich countries began to buy cheaper goods in poor countries, and poor countries continued to buy their own domestic goods because they were cheaper than those abroad. As a result, the U. S. deficit, which was balanced in 1991, rose to $850 billion in 2006. With the increased trade effects of globilization taking place, the central banks of countries which had a surplus prevented their currencies from appreciating by printing their own currencies and buying thousands of billions of dollars to sustain their competitive advantage. Greenspan argues that no real harm believe that no real harm has been done by these trade imbalances, and that rising debt and progress go hand-in-hand. It seems more likely that the rise of the U. S. Deficit and the paper money creation have generated an economic bubble around the world that is close to imploding. In order to stave off a complete systemic meltdown, the central banks of Europe, the U. S. , and the U. K. have injected billions into the credit markets. The Federal Reserve has been prompted to issue a round of aggressive rate cuts. U. S. lenders have expanded their balance sheets at an unprecedented pace, and the U. S. government is currently rushing through a $150 billion emergency stimulus package in an effort to prevent a world recession. Overall, it seems that Greenspan has confused cause with effect. How to cite Alan Greenspan’s misunderstand of the causes of the consequences and causes, Papers

In 1993 worldwide illegal copying of domestic and Essay Example For Students

In 1993 worldwide illegal copying of domestic and Essay international software cost $12.5 billion to the software industry,with a loss of $2.2 billion in the United States alone. Estimates showthat over 40 percent of U.S. software company revenues are generatedoverseas, yet nearly 85 percent of the software industrys piracylosses occurred outside of the United States borders. The SoftwarePublishers Association indicated that approximately 35 percent of thebusiness software in the United States was obtained illegally, which30 percent of the piracy occurs in corporate settings. In a corporatesetting or business, every computer must have its own set of originalsoftware and the appropriate number of manuals. It is illegal for acorporation or business to purchase a single set of original softwareand then load that software onto more than one computer, or lend, copyor distribute software for any reason without the prior writtenconsent of the software manufacturer. Many software managers areconcerned with the legal compliance, along with asset m anagement andcosts at their organizations. Many firms involve their legaldepartments and human resources in regards to software distributionand licensing. Information can qualify to be property in two ways; patent lawand copyright laws which are creations of federal statutes, pursuantto Constitutional grant of legislative authority. In order for thegovernment to prosecute the unauthorized copying of computerizedinformation as theft, it must first rely on other theories ofinformation-as-property. Trade secret laws are created by state law,and most jurisdictions have laws that criminalize the violations of atrade-secret holders rights in the secret. The definition of a tradesecret varies somewhat from state to state, but commonly have the sameelements. For example, AThe information must be secret, Anot of publicknowledge or of general knowledge in the trade or business, a courtwill allow a trade secret to be used by someone who discovered ordeveloped the trade secret independently or if the holder does nottake adequate precautions to protect the secret. In 1964 the United States Copyright Office began to registersoftware as a form of literary expression. The office based itsdecision on White-Smith Music Co. v. Apollo , where the Supreme Courtdetermined that a piano roll used in a player piano did not infringeupon copyrighted music because the roll was part of a mechanicaldevice. Since a computer program is textual, like a book, yet alsomechanical, like the piano roll in White-Smith, the Copyright Officegranted copyright protection under the rule of doubt. In 1974, Congress created the Natural Commission on NewTechnological Uses (CONTU) to investigate whether the evolvingcomputer technology field outpaced the existing copyright laws andalso to determine the extent of copyright protection for computerprograms. CONTU concluded that while copyright protection shouldextend beyond the literal source code of a computer program, evolvingcase law should determine the extent of protection. The commissionalso felt copyright was the best alternative among existingintellectual property protective mechanisms, and CONTU rejected tradesecret and patents as viable protective mechanisms. The CONTU reportresulted in the 1980 Computer Software Act, and the report acts asinformal legislative history to aid the courts in interpreting theAct. In 1980 The Copyright Act was amended to explicitly includecomputer programs. Title 17 to the United States Code states that itis illegal to make or to distribute copies of copyrighted materialwithout authorization, except for the users right to make a singlebackup copy for archival purposes. Any written material (includingcomputer programs) fixed in a tangible form (written somewhere i.e. printout) is considered copyrighted without any additional action onthe part of the author. Therefore, it is not necessary that a copy ofthe software program be deposited with the Copyright Office inWashington, D.C. for the program to be protected as copyrighted. With that in mind then a copyright is a property right only. In orderto prevent anyone from selling your software programs, you must ask acourt (federal) to stop that person by an injunction and to give youdamages for the injury they have done to you by selling the program. The Software Rental Amendments Act Public Law 101-650) wasapproved by Congress in 1990, this Act prohibits the commercialrental, leasing or lending of software without the express writtenpermission of the copyright holder. An amendment to Title 18 to theUnited States Code was passed by Congress in 1992. This amendment. Known as Public Law 102-561 made software piracy a federal offense,and instituted criminal penalties for copyright infringement ofsoftware. The penalties can include imprisonment of up to five years,fines up to $250,000 or both for unauthorized reproduction ordistribution of 10 or more copies of software with a total retailvalue exceeding $2,500 or more. Under United States law duplicating software for profit,making multiple copies for use by different users within anorganization, and giving an unauthorized copy to someone else isprohibited. Under this law if anyone is caught with the piratedsoftware, an individual or the individuals company can be tried underboth civil and criminal law. A Civil action may be established forinjunction, actual damages (which includes the infringer=s profits) orstatutory damages up to $100,000 per infringement. The criminalpenalties for copyright infringement can result in fines up to$250,000 and a jail term up to five years for the first offense andten years for a second offense or both. When software is counterfeitor copied, the software developer loses their revenue and the wholesoftware industry feels the effect of piracy. All software developersspend a lot of time and money in developing software for public use. Aportion of every dollar spent in purchasing original software isfunneled back into r esearch and development of new software. Softwarepiracy can be found in three forms: software counterfeiting, which isthe illegal duplication and sale of copyrighted software in a formthat is designed to make it appear to be a legitimate program; Harddisk loading, whereby computer dealers load unauthorized copies ofsoftware onto the hard disks of personal computers, which acts as anincentive for the end user to buy the hardware from that particulardealer; and downloading of copyrighted software to users connected bymodem to electronic bulletin boards and/or the Internet. When softwareis pirated the consumer pays for that cost by new software and/orupgrade version being very expensive. Federal appellate courts in theU.S. have determined that operating systems, object code and softwarecotained in ROMs are protected by copyright, and some lower federalcourts have also determined that microcode (the instructions set onmicroprocessor chips), and the look and feel of computer screens issu bject to copyright protection. Which leads to the problems of thewidespread development of multimedia applications that has brought outmajor problems in clearing copyright for small elements of text,images, video and sound. The United States Government has been an active participant inprotecting the rights of the software industry. When the BusinessSoftware Alliance (BSA) conducts a raid, Federal Marshals or local lawenforcement officials participate also. An organization known as theSoftware Publishers Association (SPA) is the principal tradeassociation of the PC software industry. SPA works closely with theFBI and has also an written enforcement manual for the FBI to helpthem investigate pirate bulletin board systems and organizations(audits). With the help of the FBI, the result of enforcement actionsresulted in recoveries from anti-piracy actions totaling $16 millionsince the program started in 1990. Macbeth Essay SummarySPA has created a program that companies can use to helpdiscover and correct problems before they result in legal actions,fines and also negative publicity. The eight point program is asfollows:1. Appoint a software manager to implement and monitor all aspects ofcompany software policy. 2. Implement a software codes of ethics for everyone to adhere to. Theethics should state that copyrighted software, except for backup andarchival purposes, is a violation of the law. 3. Establish a procedure for acquiring and registering software. Determine your companies software needs, evaluate software packages,and also have supervisors approve the plans. Keep the lines ofcommunication open. 4. Establish and maintain a software log. The log should state thedate of when the software was acquired, the registration of it, serialnumber, network version, location of where the software is in use,where the original is, licensing agreement and the location of theoriginal disks. 5. Conduct periodic audits or on a as needed basis comparing thesoftware log and/or other purchase records. 6. Establish a program to educate and train your employees about everyaspect of software and its uses. 7. Maintain a library of software licenses and provide users withcopies of the agreement. 8. Having done the above seven points, the company can benefit byhaving obtained software legally, receive full documentation,technical support when needed and also upgrade notices. Patents do not cover specific systems, instead they coverparticular techniques that can be used to build systems or particularfeatures that systems can offer. Patent grants the inventor a 17 yearmonopoly on its use. Once a technique or feature is patented, it maynot be used in a system without the permission of the patent-holder even if it is implemented in a different way. Since a computer programusually uses several techniques and provides many features, it caninfringe many patents at once. A computer program is built out ofideal mathematical objects whose behavior is defined, not modeledapproximately, by abstract rules. An example of this is BorlandInternational, Inc. complained in the 1st Federal District Court gaveLotus Development Corp. the benefit of patent protection to Lotus1-2-3 menu commands and their order, but failed to require Lotus tomeet the requirements of patent law, including novelty, examinationand contribution to the prior art. The Supreme Court sided with the1st Circuit decision that one entity cannot own the user interface toprograms. Meaning such as file formats, menu structures andprogramming languages. Software license agreements emerged as the most popular meansof protection of proprietary rights in computer software. They coexistwith other forms of intellectual property rights as patent andcopyright. Software license agreements serve several functions intransactions involving the transfer of computer technology. One of themost important legal functions is the protection of the proprietaryrights of the licenser in the transferred software. Other functionsinclude controlling the revenue generated by licensed software anddetermining the rights and responsibilities of the parties regardingthe performance of the licensed technology. Issue related to thesefunctions include the applicability of Article 2 of the UniformCommercial Code, including offer and disclaimer of warranties,determining the appropriate types of licenses to utilize, such assingle users/CPU licenses, Site/enterprise licenses andnetwork/concurrent licenses. Trade secret, copyright and patent laware emailprotected forms of protection in the sense that they may existindependently of any underlying business transactions and do notnecessarily require any transfer of intellectual property from oneparty to another. Whereas, the need for a license agreement usually arises asone of the contractual forms of protection when the underlyingbusiness transaction involves the transfer of intellectual property,such as computer software. Transactions involving the transferof computer software are subject to both federal and state laws. Generally, state law governs contractual and trade secrets aspects ofthe transaction, while federal law governs aspects related to patent,copyright and antitrust issues. Each state has its own version of adoctrine of a trade secret, the common thread through thesestate-specific laws is that if you show that you are seriouslytreated information as confidential and that the confidentialinformation helped your competitive position, you can stop others fromusing it if the information was improperly acquired by them, and evencollect damages from the wrongdoers. A computer is useless without software. The two types ofsoftware typically found on a computer are operating systems softwareand application software. Operating system software providesinterface that makes it easier to develop programs for the system byreducing the amount of code that must be written. The operating systemacts as an interface between the computer hardware, applicationprograms and the end user. Application software consists of one ormore computer program that fulfill a specific function for the userlike word processing, bookkeeping or financial analysis. Two legalcases recently within the last few years has brought to light thecontroversy regarding the copyright protection of software elements. Until 1992, most of the federal courts followed the decision inWhenlan v Jaslow Dental Laboratory as a precedent of similar cases. Whenlan, a small software company wrote a accounting program forJaslow Dental Laboratory company. Jaslow rewrote the software to runon personal computers and proceeded to sell the product. The softwarewas identical to Whenlans in the data structures, logic, and theprogram structure, except for the source code. Jaslow argued that theduplicated elements were part by the of the idea not the expression. The court in response felt that the data structures, logic, and theprogram structure comprised to make a single function of a computerprogram, therefore copyright protection should be given to thoseelements also. In 1992, this protection was weakened by Computer Associatesv. Altai, Inc. , when Altai a software developer was accused ofcopying various modules of a software package developed by ComputerAssociates which controlled the running of applications on IBMmainframes. The court rejected Whelan=s premise that a computerprogram embodies one function because programs are made up ofsub-routines that contain their own idea. The court recognized thiswould narrow the scope of software copyright protection and found thisin accordance with Congressional intent of computer programs withcopyright. This resulted in why currently software copyright is not asbroad as it once was. BibliographyBrandel, William, Licensing stymies users,URL:http://www.viman.com/license/license.html#policy, VimanSoftware, Inc., 1994. Business Software Alliance, Software Piracy and the Law,URL:http://www.bsa.org/bsa/docs/soft_pl.html, Business SoftwareAlliance, 1995. Software Publishers Association, SPA Anti-Piracy Backgrounder,URL:http://www.spa.org/piracy/pi_back.htm, Software PublishersAssociation, 1995.

Gun Control Essays (436 words) - Gun Politics, Firearms, Gun Control

Gun Control Guns don't kill people; people kill people is more true than gun control advocates admit. Look at the number of murders committed each year without guns. Stabbing deaths occur as often as gun deaths in this area and elsewhere. Would those who favor gun control also call for knife control? Do you think persons intent on murder are not imaginative enough to kill without guns or knives? I recall the 1982 murder of a woman with a sledgehammer by her estranged husband at a nearby shopping center. Watch how quickly the art of poisoning returns should other weapons be outlawed. Prejudice Against Guns Face it: People who want government enforced gun control are prejudiced against guns and gun owners. Having already made up their minds that guns are inherently evil, they reject facts to the contrary. They forget that ordinary citizens own guns primarily for hunting, target shooting, and as collectibles, as well as for self-defense. Worse than being prejudiced, those wanting laws to control gun ownership are dangerous! For the doubtful possibility of saving some innocent lives, they would deny ordinary citizens their right to keep and bear arms. These are the same people who would use the force of government to deny you other human rights as well, which do not fit their ideas about society. That is anti-liberal! Guns for Self-Defense When it comes to self-defense, guns are important to some people, especially women, the poor, and the elderly. Consider how many rapes, muggings, and burglaries are prevented by a potential victim flashing a gun. Even so-called Saturday night specials will frighten criminals away. In fact, these cheap guns are the choice of poor people, who are most likely to be victimized and least able to afford expensive guns for self-defense. The show of any gun can be a deterrent to crime. A recent attempted robbery in a nearby town was foiled when the victim stabbed and shot one of his assailants, scaring off the other two. We can only guess what would have happened to the victim if defense with weapons were not possible--but he would have been robbed for certain. A Protection from Government Those lobbying for laws to control guns assume the government police will always be benign. There are many formerly free countries that are now dictatorships where citizens made that mistake. Just imagine what government officials would do with records of gun ownership if our government became totalitarian. Not all that many years ago, a gun might have been the only thing that saved some blacks in this country. Even government police posed a danger to you if you were black and became uppity. How easy it is for those who would have the government control guns to forget!

Dialogue About the Problem of Overpopulation Essays

Dialogue About the Problem of Overpopulation Essays Dialogue About the Problem of Overpopulation Paper Dialogue About the Problem of Overpopulation Paper Martin: Well, Marina, yes, basically do think overpopulation is a serious problem, maybe not in Macedonia, but in some other countries in the world, like China, it is one of the major state issues. Vive read that there are laws which limit the number of kids for one family to have. And what is your opinion? Marina: I disagree. I dont think overpopulation is such a serious issue, as long as there is a solution for it. And I dont think that kind of laws should be allowed, one reason is that they are not humane. Maybe they should have come up with some other idea how to get over it. Martin: Youre right about this. Im thinking about a world without borders, so anyone can live where he wants, and then, the issue of overpopulation will be dialed with. There wont be limitations where people can live, so I believe there wont be overcrowded cities, or Marina: I believe it will be Thats the real reason why there is overpopulation. Everyone wants to live in the big cities, so they would finitely become overcrowded. Maybe, the government should promote the rural communities, with giving benefits, such as low-price houses, available jobs with good salary.. Martin: Well that is a good idea. That way many people will take the chance, and move to the countryside, and with that lower the overpopulation in the industrial cities. Plus, they can enjoy the unpolluted air and earth. Marina: Finally, we came to mutual understanding how to get rid of this problem. Now we just have to recommend this option to the authorities.

Critical article about LEADERSHIP Essay Example | Topics and Well Written Essays - 2000 words

Critical article about LEADERSHIP - Essay Example The first part of the debate is whether leaders are born innately or if leaders are developed. Some theories point out that some people might be born with the innate ability to command and influence others. This describes what has become known as the Trait theory. With a biological basis, it states that people possess certain traits. Some of these traits in which we are born with make us more suitable leaders than others (Day p262-265). Thus, those with the correct combination of traits will become leaders in society. Also, the Great Man theory states that great leaders will be born when there is a need for them. Others point out that as we develop as humans, our natural leadership abilities require training and fostering. This is the Behavioral theory and it talks specifically how leadership is a learned process rather than an acquired trait. Since leadership can be taught, this allows the person to develop traits that he/she deems will be important in the course of leadership devel opment (Griffin & Moorhead p311-312). It is a combination of both. Rather than have just one theory explain the entire aspect, it is acceptable to take in the fact that either one could be used to describe how leadership skills are created. One of the important concepts to address regarding leadership theory is to evaluate the skills that are essential for leadership. The first and utmost important skill is in communication. Communication skills are necessary for the leader to communicate his/her ideas to his/her subordinates. This is essential if the leader and the followers are going to function together in a cohesive manner. The second important skill of leadership is the power of delegation. As a leader, it is sometimes impossible to cover goals and challenges by yourself. Teamwork and delegation are needed to solve this. Delegation involves a leader giving up some of his/her power or influence in order to ensure that multiple tasks get done. The final essential skill of leaders hip is cultural competency. In the globalized economy, leaders are constantly facing encounters with people of different races, cultures, ideals, etc. As a leader, it might be necessary to work with someone who does not share the same values as you. As a result, you need to learn to have acceptance as well as understanding which are the foundation and underlying themes of cultural competency. The first main theory is that of transactional leadership. Transactional leadership is often seen in the educational and economical context. It relies on the exchange of both punishments and reinforcements in order to attain goals (Chamorro-Premuzic, Tomas p155). In psychology, punishments are meant to decrease a behavior. Positive punishment is when you increase a negative stimulus in order to decrease a certain type of behavior. Negative punishment is when you decrease a stimulus in order to cause a decrease of a certain type of behavior. For example, if an employee is late the manager can ch oose to decrease his salary in an attempt to decrease his tardiness. Reinforcements are meant to increase a behavior which a person has deemed valuable. Positive reinforcement is increasing a stimulus in order to cause an increase in desired behavior. In the educational setting, a professor will give a student who deserves a good grade an â€Å"A† and hopefully this will encourage the increased academic effort put forth by the student.

Classical Hollywood Cinema Essay Example | Topics and Well Written Essays - 1000 words

Classical Hollywood Cinema - Essay Example This style of filmmaking is based on an invisible style, where the camera and sound recording merge as one with the action taking place on the screen. Classical Hollywood Cinema was formulaic in nature and most movies made were musicals, cartoons, slapstick comedy, Westerns, epics or the biopic. In 1927, with the release of the movie ‘The Jazz Singer’ sound was introduced to the moving picture. The movie was made by Warner Brothers, one of the big five studios of the time, the other four being Paramount, 20th Century Fox, Loews (MGM) and RKO (Radio-Keith-Orpheum). These studios controlled filmmaking, from its creative to its financial and to its distributive process, which led to the creation of the classical film style. Movies were, â€Å"over determined,† a film jargon used to refer to the social, cultural and economic factors which determine the final product, and it was also derogatorily compared to Ford’s assembly line. The studio system solidified into a mammoth business undertaking prompted by the introduction of sound in films and the idea of vertical integration in its operations. The studio system could be compared to a factory and as such the products coming out of it had a standard look and feel and it is this which led to the many genres in addition to the identification of studios with particular features. MGM had a list of stars on its roster and thus created all-star productions like ‘Grand Hotel’ (1932). Warner Brothers indulged in social realism while Paramount created rib tickling comedies and 20th Century Fox created very great musicals and biopics. The studio system became what has been called â€Å"the genius of the system’, the title of Thomas Shatz’s study of this unique industry, a phrase borrowed from Andre Bazin, a critic and theorist who called â€Å"American cinema †¦ a classical art,

Operations Management Research Paper Example | Topics and Well Written Essays - 1000 words

Operations Management - Research Paper Example However, the bigger part of the research regarding Japanese management practices has emphasized on practices in Japan and the system in which these were diverged from practice of American firms. Moreover, the essential significance of HRM practices for the success of Japanese organizations has been discussed widely. Specifically, generating fortified employee cohesiveness, company commitment, and life time employment attended significant considerations. Furthermore, seniority-based pay systems along with extensive job rotation in different functions and slow promotion have been extensively discussed. Many facts revealed about Japanese HRM practices; however, very small number of them testified on their practicality, on the other hand a large part of our information is based on assumptions and past stories. There are eight rules which must be followed in practice of HRM. These eight rules are come into existence after practice and classification. These are fairness, frame of reference , scope, formality, time horizon, participation, individualism and explicitness. These eight aspects of HRM are being applied in all the countries of the world (Bird and Beechler, 1995). The model of lifetime employment has not been successful in all Japanese organizations. Definitely some practices were limited to only to established Japanese organizations. Long-term employment and seniority-based pay was only applicable to the limited numbers of workers in several organizations. Furthermore, their success was dependent on different dimensions. For instance, the requirement of organizational enhancement made possible the hiring of several young and comparatively cheap working forces and thus minimizes the expenses. Moreover, it also helped the companies to encourage the workers by developing fresh positions regarding promotions. Comparatively, the growth of the organizations was not probable without enhancing the efficiency of workers. Clearly, these skills were significant for the rising innovations that made able the firms of Japan to outclass their other counterparts of the world. However, these changes were not appropriate regarding knowledge-intensive and rapidly changing technologies. In the current economy, specific knowledge or fresh concepts, which are not related to the measurement of in-house training, are the initial motivators of the reasonable power of organizations. Thus, the aspects of long-term skill development were obstacles to a rapid and adjustable response to fresh chances. Furthermore Japanese companies have a larger scope, and their focal point is a broader set of targets and achievements. For instance, the bonuses of Japanese employees are attached to the wider performance of the firms as well as the employees have the advantage to take a large portion of bonuses to take home. This practice has also been observed in job rotation and training activities and this is the place where the emphasis is on the development of generalists not o n the specialists. Japanese firms are known for their search of excellence instead of equity. For instance, these firms reward the employees regularly. Moreover the pay is based on seniority basis and not on individual performance. This exhibits that these companies have been working to develop the society. It has been revealed that the

Career Plan Essay Career Plan After Graduation

Career Plan Essay Career Plan After Graduation Career planning is a lifelong process which includes getting a job, working on our skills, finding out our expectations from life and even retiring. There might always be possible changes in life because our long-term and short-term plans may not match. We cannot always control things from outside such as family, friends or health issues, but once we make a career plan, it lasts as far as possible. The career planning process should include these steps; First thing about career planning is finding out your skills. Skill is thing that we learned how to do. People have a lot of skills that they dont know about. Identifying our skills help to find us our ideal job. It includes finding out what is important for you in job and what kind of decision maker we are. Career planning is answer of the question what are we doing after graduation? after graduation most of people experiences the job search. Job hunting is an activity that a lot of us would just avoid as long as possible. We are aware that in todays world having a job became necessity of life. Even the best workers in the world cannot be through no fault in their lives. We always change our minds and we have may made wrong choices or the job that held such promise has turned to dust. My objectives At the end of the way, I want to be recognizing as a successful person who achieved all the goals she planned and left a positive impression in peoples lives. I will have to work as hard as I can to get that recognition and I am willing to do what it takes to get that point. I approach everything in life with positive attitude and lots of enthusiasm. I strongly believe that I will be a successful person in my whole life. I want to start making my dreams come true with my degree from LSC. My goals is start to my career before I get my degree, I believe that will make me more successful. I know all of my lecturers from my college is going to prepare me to have a good life. I am majoring in Business Administration but I also got my degree in Tourism Management in Turkey. My plan is persuade my career in Tourism. My degree which is from LSC is going to give me a lot of chance to make a difference in tourism business. After third semester of my study, I am going to apply for jobs in hotel. I want to start my career from the very first step. I want to improve my skills by learning about my subject. I am willing to do everything to be where I want to be. I also want to complete my studying by getting my MBA degree in Business. I also want to improve my skills in finance sector, so I can work in any department in any hotel. My all career goals have no geographic or salary. I am willing to relocate anywhere in order to achieve success and gain my knowledge. In the medium term of my experience, I would like to obtain a challenging job in any country in EUROPE. By this time I want to make more specific decisions about my career. Hopefully as a result of gaining my knowledge, I will impress people who can help me to improve my skills. My long-term goal would be becoming a main manager in any successful hotel. Actually I am dreaming to working in hotel since I was child. Working in Dubai would be my dream come true. Dubai is the centre of hotel industry. Career paths Job-I: Receptionist (age 22-25) I want to start my career as a receptionist in a hotel; this place is beginning for me to learn everything. I want to be the first face that people see that as soon as they get into the hotel. I want gain my skills and work on my relationship with people. My responsible is going to be as a receptionist to making customers feel welcome and deal with them professionally. To be professional as a receptionist, I want to improve my computer skills to handle reservations. If I can get a chance to work in big hotel, there might be team of receptionist. Many larger hotels might offer training sections for the employees which may encourage me to work more. To achieve my goals, I need to gain my communication skills. Prospects depend on hotel size but with all the experience I will be able to handle several tasks at once. All the hotels are working with open hours, I may be able to work any time they need me. According to my research I might start up to  £12,000- £14,500 a year salary. But once I get my experience I can earn up to  £18,000 a year. This may depend on the hotel and its size. But my goals are always high. As a receptionist I need to be; Hospitable, sociable and helpful Outstanding communication skills Confidence effective a computer system Good organization skills Peaceful Enjoy having relation with people Also I would like to have GCSEs (A*-C), or equivalent, math skills and able to speak different languages. Job-II; International Business Consultant As an international business consultant I would be responsible for providing applicable and up-to-date information about important business aspects and market information for international companies. The international business consultant is someone who gets all the information from foreign businesses. As I want to work in tourism sector, this might be the good step of my career; because I dont want to work in my own country. I want to travel as much as I can to improve my knowledge. As a consultant in tourism sector, it is a good opportunity for me to work international. The international consultant in hotel, I have to be able to get all the information and business investments from different hotels and I should be able to watch the sectors new opportunities and even information about how the promotions work for competitors. I would like to work in hotel which are already working international, for instance I would rather to choose a hotel which have another hotels bond in different countries. Maybe I might get chance to travel and work in a hotel in more than one country. Common work duties as a international consultant; I might travel to various countries and areas to research positive information for my company and learn different types of cultures to welcome my guests from different countries. I might meet all the managers and any other consultant officially who are professional about their business and I can get chance to discuss about working in foreign country with different working conditions. I will prepare reports and enter promotional discussions with clients I will gain myself in marketing and advertising services. Job-III Marketing Manager; After getting a job as a consultant and learn everything about it, I want to be marketing manager. I am willing to work on my sales, marketing and advertising skills. As a manager, I will be responsible for some common things, such as; development, organizing, directing and controlling activities in different areas. I will have to hire my own employee, I can chose them using by industry like retail companies. As a manager I will hire, fire employees and motivate them to improve their ability and skills. Finding out about new promotions and sharing them with my clients would make me gain my communication skills. Like every marketing manager, make training sections for my employees are going to be one of my responsibilities. As soon as I get my experience, my salary is going to be approximately  £25,000- £35,000. Job-IV Corporate Financial Analyst Beginning to job with my skills and experience I will bring to business new process. I also want to expert my knowledge in different parts of business. As a corporate financial analyst, I will improve my written and oral communication skills. I will be responsible for analysing financial positions of hotel. I will try to find the way how we improve our hotel in business sector and I will be willing to help establish the financial needs of company. Primary duties and responsibilities: Working on forecast revenues, balance sheet, and cash flow statements. Generate forecast and create a new budget plan Provide informations to management to make a long-term planning classify the new ways of improving cash flows I am concern about data analysis in this job because I am not going to use that information until starting my career. I must know about all the information about data analysis. I must learn all the competitors in order to be successful in the area. I must have academic and practical knowledge about business of accounting and finance and I will be willing to move from department to department in order to achieve my long-term goals and get promotions. Job-V CEO of a whole hotel In the last step of my career, I must have all the knowledge and experiments in order to consider that I achieved all the goals that I had. I will have wide data of the financial aspects. I will have the knowledge of advanced quantitative techniques. Managerial experience is going to be positive effect to my career. Basic function is in this job to be a good leader of the corporation. Primary duties and responsibilities; I am going to be the last step of decisions. I will have the opportunity of reviewing the overall financial data of the hotel I will be willing to take the all responsibilities when the hotel has problems I am going to be the first person who is making decisions in long-term distance All the projects are going to need my approval Representative skills and knowledge; I must have complete business sense of job I must have a clear vision about hotel I must be the good leader with ethics and taking all the social responsibilities I must know that this is top of my career and make positive movements are literal Fall-back plan; In the case that I am unable to take my steps wrong and unable to get a job of my dream, I am going to need another career plan. I might be interested in textile sector which is my familys job. My father has a company and they are working like import and export with a lots of brand company. Actually I like fashion and being in the middle of fashion; I can go to Italy and seek for opportunity to working in fashion. I used to work with Calvin Klein in Turkey, they even offered me a job when I finish my graduation but I would rather to work in tourism sector than with fashion, because I like being with people and having relationship with them. I am a kind of person who can talk to anybody and try to solve any kind of problem. Tourism is a big sector that getting bigger every single day of our lives. My plan is the do whatever it takes to live my dreams. Analysis Ive chosen a career in tourism management business, because it is going to give me a chance to travel a lot. Before I retire, I want to travel lots of countries in the world. I want to discover new touristic areas and I will try to making people to go there. Ive been in my usual environment since I was born and it is time for me to recover different places. Whatever is your dream, you must be willing to start from bottom line. You must know that you are going to learn everything from the very beginning. When we look at all these successful people, as you can see that they were from one of us. There are many positions in life that you can chose whatever you like inside of them. Everyone has different type of skills and I believe we can improve our any skills as we want. Life is not easy and without trying we do nothing. Once you get your certain degree, no one wants to stay aside like a fish that not in the sea anymore. My commitment to hard work and make a different in every place that I am going to work even if it is a small one. I will keep learning how to improve myself, and I will try to be always better person. I believe my personality and my skills are going to bring me always up. Details of my studying These are the lectures that I will be completed at the end of my studying. Semester 12 Business accounting Business and managerial economics Communication at work Statistical and quantitative methods Information systems and technologies Marketing management Personal managerial effectiveness Organizational theory and practise Semester 34 Business law and ethics Internet business and e-commerce Operation and logistics management Financial analysis and decision making International business Human resources management Research methodology Strategic information management Semester 56 Strategic management Change and continuity in contemporary business International and strategic marketing International and comparative human resource management Strategic brand management Conclusion This assignment was one of the best assignments that I had to do. I am very honest. It made me realize lots of things about my life. I never thought about where my life is going or what kind of chances I have in life, but now I know. I didnt even know what my programme at LSC is including until I looked at them. Now, I know what I am going to learn, what kind of things I will be able to do and I have a career plan. I used to think that career plan is something that people never follow but I am willing to follow my entire plan and I hope it is going to be the best for me. I want to thank to Tatiana Pavlovsky who made me realize that I can be a successful person if I want to be. All I need was just a plan.

Economic Growth :: Economy Economics Governmental Essays

Economic growth is the most important study in economics today. The first book on economics was by Adam Smith The Wealth of Nations the full title was the Inquire Into The Nature And Sources Of The Wealth Of Nations. â€Å"Economic growth determines a countries future, and economic growth in the past determines a countries present as far as it’s material values are concerned.† (Buechner Recording) So every material value of the modern world is a result economic growth in the past, or your standard of living is the result of economic growth in the past. Economic growth in the future will determine whether or not there is rising or falling economic wealth, and coordinated with that whether or not the standard of living in the future continues to rise or fall. For example: In 1870 England was the leading industrial power of the globe, and as a consequence it also was the leading political power of the globe. According to M. Northrup Buechner the real wage rate in England is estimated to have been about 50% higher than the real wage rate in other European countries at that time. (Recording) It was about 1870 because of the rise of statist policies and ideologies that rate of growth in England started to lag behind that of the other European Countries. It didn’t lag a lot Buechner states the statistical estimate was less than one percent a year, however for a period of 10 or 20 years that’ll make a difference hardly anybody would notice. Yes maybe so, but if you compound that interest rate over 100 years what you get is what you see today. England is essentially a third rate economic power, and the real wage rate in England today is estimated to be â€Å"about 33% less than the real wage rate in other European countries.à ¢â‚¬  (Buechner Recording) In 1870 the United States in 1870 was an economically backward, internationally insignificant, and unimportant country in the world with respect to matters regarding foreign affairs. According to Buechner it was about 1870 when the United States embarked on a growth rate of over 5% percent a year, which was sustained for a period of over 40 years. (Recording) No country in the history of the world matched that record. At the end of that period about the time of World War I the United States took Britain’s place as the leading industrial power of the globe.